The Blog

Spoiler alert: the best UGC doesn’t happen by accident. When brands reach out about a collaboration, one of the first questions I usually ask is: “Do you have a creative brief?” Sometimes the answer is a detailed document with campaign goals, messaging, examples, and deliverables. Other times it’s… “We’d like one video.” While experienced creators can absolutely work with minimal direction, the best-performing content almost always starts with a solid creative brief. Think of

Hey, Kimber here — sharing what this space is really about, what you can expect, and why I started testing from-scratch, viral and real-life recipes in the first place.