The Blog

Spoiler alert: the best UGC doesn’t happen by accident. When brands reach out about a collaboration, one of the first questions I usually ask is: “Do you have a creative brief?” Sometimes the answer is a detailed document with campaign goals, messaging, examples, and deliverables. Other times it’s… “We’d like one video.” While experienced creators can absolutely work with minimal direction, the best-performing content almost always starts with a solid creative brief. Think of

Maybe it’s the almost-birthday thoughts kicking in, but lately I’ve been realizing how much of life we spend waiting for things to calm down before we let ourselves truly live.

Being a UGC creator sounds like it should be all talking-head videos, confident hooks, and smooth voiceovers. But for the last two weeks, I haven’t fully had my voice — and weirdly, it’s teaching me a lot about what my real creator voice actually is.

Real life content isn't polished — and that's exactly why it works. Here's what authentic content actually looks like behind the scenes.

Doing UGC sounded simple—until I tried to talk naturally on camera. This was the hardest part for me as a new creator, and what actually helped me get past it. 👉 Feels like you 👉 Speaks to beginners 👉 Matches the blog tone