The Blog

Spoiler alert: the best UGC doesn’t happen by accident. When brands reach out about a collaboration, one of the first questions I usually ask is: “Do you have a creative brief?” Sometimes the answer is a detailed document with campaign goals, messaging, examples, and deliverables. Other times it’s… “We’d like one video.” While experienced creators can absolutely work with minimal direction, the best-performing content almost always starts with a solid creative brief. Think of

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Being a UGC creator sounds like it should be all talking-head videos, confident hooks, and smooth voiceovers. But for the last two weeks, I haven’t fully had my voice — and weirdly, it’s teaching me a lot about what my real creator voice actually is.